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Wednesday 15 March 2017

Question 5: How did you attract/address your audience?

We have used a number of genre conventions and film conventions to appeal to our audience.

Please click on the table to view it full screen.


Inter titles in What We Do In The Shadows.
Antony in What We Do In The Shadows.

Our audience feedback video.

We obtained qualitative data for our audience focus group. The group we used for our audience feedback was made up of our school friends. Sian and Meera are fans of the genre, while Lily and Ross are fans of comedy and independent films.

Things our audience enjoyed:
  • They all really enjoyed the sequence and thought it was really funny, and some said they would watch the film if it was real. This shows how we have appealed to and gratified the expectations of the audience in the comedy aspect of the genre.
  • They all liked Joyce and Kenny as comedy characters, and I am glad that these exaggerated and almost relatable characters were effective in creating humour for the audience to enjoy.
  • Lily mentioned that she liked the juxtaposition between the "normal and not normal" idea, as we have made something unreal seem normal. Ross also mentioned that he liked how it "started all deep and serious", and then became funny afterwards. They both enjoyed how we have conveyed the genre using typical forms and conventions.
  • They all remembered the title from what they had seen, and mentioned that they liked the pun in the title, which adds to the comedy of the overall piece, gratifying both the primary and secondary audiences.
  • Sian and Meera liked Joyce's comedy moments such as drinking on the Wii Fit, talking about Stacey, and going on Tinder. This again ties into the comedy characters and how we have used them to gratify audience expectations of the genre.
Things our audience think could have been better:
  • They were confused by the line "I'm excited, but nervous. Still excited, but still nervous.". I think we had trouble with this line throughout production, so if I were to do the project again, I would probably change that line.
I am pleased with our audience feedback, and I think that our opening sequence really worked in gratifying the audience's need for the genre. I am pleased that they enjoyed the juxtaposition between the serious-style of the sequence compared with the comedy in the idea of the film. Also, Joyce and Kenny really worked as comedy characters, which I am particularly pleased with, because I think trying to use comedy in general is quite risky. Lastly, I agree with the feedback in that the "excited but nervous" line is a bit out of place, and if I were to spend more time on the project, that is something I would change.

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