Here is my Music Video:

Here is the outside panel for my digipak:

Here is the outside panel for my digipak:

Here is the inside panel of my digipak:

Here is the inside panel of my digipak:

Here is my website:

Here is my website:
Please click the image to follow the link to our website.

Sunday 7 January 2018

Evaluation Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We have created an indie pop band with a music video, album cover, and music website.

I think that our three products use, develop and challenge the existing forms and conventions of real media products. Although our products are mostly conventional, there are aspects of all three that both develop and challenge conventions. However, we have mostly incorporated music marketing conventions to ensure a professional standard media product that appeals to the target audience.

Music Video:

This is a mindmap of music video forms and conventions:



This is a padlet for Vernallis's music video conventions. It shows how we followed/broke conventions in order to make a professional-standard product.

Our music video follows the forms outlined in Simon Frith's Theory of music videos by having a combination of performance and narrative. Additionally, we have used forms and conventions to fulfill Frith's 4 functions of music in our music video and to appeal to our target audience and the public as a secondary audience.




Website:

In modern society, audiences are more active and engage more with interactive campaigns that involve audience participation. This has been particularly influenced by the invention of "Internet 2.0", which allows the audience to interact with websites with features such as social media that allow the audience to like and share online content. We have therefore created a website that gives the audience many opportunities to interact with the campaign, for example, by purchasing merchandise and music, by partaking in contests, or by using social media in conjunction with the website.

We have used the website to converge our media products including the music video and the album cover. It will provide the audience with information and opportunities by acting as a hub for all of our band's products.


Here is a slideshow of the conventions we used in our website and how we used the form of the website to achieve them:



Best Coast Official Website
Our Website

We have used the form of a website to allow us to follow conventions and to allow us to make an effective product that will appeal well to our target audience.

Album Cover:

The two album covers we took most of our inspiration from were Fantastic Playroom by New Young Pony Club, and Alvvays by Alvvays. Fantastic Playroom is a conventional album cover for an indie pop band, while Alvvays uses its form to express the band's aesthetic and branding.

Annotated album covers (New Young Pony Club, top, Alvvays, bottom). Please click to enlarge the image.

We have used various techniques and conventions to create our finished product, drawing from these two influences. Here are our internal and external digipak panels followed by a table explaining our use of techniques and conventions to make the product.
Our external digipak panels. 
Our internal digipak panels.

A table showing the forms and conventions of our digipak. Please click to enlarge.

No comments:

Post a Comment