R+P Post 2: Our target audience and how we plan to attract/address them

OUR TARGET AUDIENCE

Our target audience is mockumentary fans, and fans of comedy and indie films, typically 15-25 year olds, as well as a global audience. These will be the sort of people who watch lots of videos online including Youtube or Vimeo, and generally consume a lot of online media, as well as heavy social media. We chose this as our target audience because we are part of this audience, and most of our friends are part of this audience too. This means there will be no problem in getting audience feedback, and other reference points to influence our work.

Youtube logo (left), Vimeo logo (right).

HOW WE WILL ADDRESS OUR AUDIENCE

• We will use lots of humour to appeal to the comedy fans in our audience. We will achieve this using relatable but exaggerated characters, as well as the mockumentary genre as a whole.
• The plot for our film is relatable for this age group, as it is a coming-of-age film about going to uni and leaving home for the first time. 
• To address a more global audience, we have included universal themes such as leaving home, coming-of-age, and disability.