Construction Post 4: Music Video Post-Production

Emilio was the person in charge of this aspect of the project, although we all helped in creating the finished music video. We all started the music video together by going through all the footage we had taken during the shoot, labelling it, and deciding which were the best takes to use.

Me editing the music video.

The next step in the editing was to create a rough edit of the entire music video, pinning down some of the backbone shots. This meant filling in the majority of the narrative following the Singin in the Rain scene, the Sgt Pepper scene, the Alice in Wonderland scene, and the Mortal Kombat scene. This meant that we would be able to place the filler perfromance-based shots later, when we can see how the timing works out.

After this start to the project, we left the music video grading and other finishing touches up to Emilio, which involved grading each shot and creating fast-paced sequences of editing and graphics.

MY CONTRIBUTION:

• I helped with the editing of the music video, such as by helping to create the rough-cut and narrative.
• I also helped to make decisions on some foreground editing, and different effects used in the video.

WHAT I LEARNED:

• I lerned more about the editing process of a music video, which does not have a rigid story board. I learned that you don't need to follow a story board in order to create a high quality product, as it depends on the footage you have taken as well as how it all looks and fits together once in editing.

This is our finished music video.

Our audeince were all very engaged by our music video and found the intertextual references particularly engaging. Many of our audience also really enjoyed the narrative of the music video, and were all very engaged by it.
Our teachers said this looked like a real-life product, and after changing some cuts after their realsiation that they did not create fluency in the video, I think we created a high-standard finished music video.